ChelseaFC becomes the first football/soccer team to cut a broadcast deal with the video content giant YouTube.
The deal involves Chelsea having a video content channel on YouTube (http://www.youtube.com/chelseafc), where you will be able to watch daily news and archive video footage from the club.
More, they will take advantage of the benefits of the online medium and will add to their broadcast all kind of fan feedback and contributions, even featuring some of those fans on their TV station (Chelsea TV).
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